June 20, 2013

Yamamay in Russia on TradeX


June 20, 2013. The first two stores of the famous Italian trademark are automated by Borlas Retail.

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The first two stores have already opened in Moscow – in shopping centers «Erevan Plaza» on Bolshaya Tulskaya and Rio on Dmitrovskoe highway.

“SK-Trading” company, which is a part of Tashir, will be developing the mono-brand Yamamay chain in Russia.

At present SK-Trading retail chain is successfully developing a chain of multi-brand stores; 2 stores of the Italian second biggest YAMAMAY lingerie, beachwear and indoor clothing brand have recently been opened.

For trade process automation the software developed by Borlas Retail has been installed: TradeX Back Office and PosX Front Office. Mutual integration of the solutions, a reliable platform and high standards of maintenance and service have served the reason for continuing cooperation of the two companies.

An integrated approach to the store chain automation has allowed to create the company’s information space which comprises a single standard of exchanging information and carrying out business processes. The built-in possibilities of report formation and warehouse automation allow to receive correct and relevant information on the state of supplies, orders and sales.

In summer of the current year SK-Trading will also launch Yamamay stores in the new Rio shopping mall that is being constructed on Leninskiy Avenue and Raikin Plaza on Sheremetievskaya Street. It is planned to have over ten openings by the end of the year 2013.


Borlas Retail / is the leader on the Russian market in the sphere of information technologies and consulting for retail and wholesale enterprises. The company is the IBM-TOSHIBA POS General Supplier, Microsoft Gold Certified Partner and Oracle Platinum Business Partner. Borlas Retail has successfully realized about 5000 automation projects for trade enterprises.

Yamamay Company / was founded in 2001 and is today the second biggest mono-brand company in Italy. Yamamay stores offer its visitors lingerie, indoor clothing, beachwear, bags and sunglasses.

Yamamays mission is to get deep into the womans heart creating a store with emotional and attractive environment, a parallel universe where she can fully use not only goods of excellent value for money but also the opportunity to realize her wish to run away from the triviality of everyday life.

The Yamamay brand carries out bright advertisement campaigns on the pages of the leading fashion magazines and in the air of popular television channels and radio.

Yamamay is actively cooperating with famous representatives of show business and sport, such as the worlds 4-time champion in swimming Federica Pellegrini, actress and model Ariana Artiles and others. And recently famous Jennifer Lopez has become the face of the brand.

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