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October 24, 2012

Borlas Retail Technologies in Childrens GUM

Press-release

October 24, 2012. On October 21 Bosco di Ciliegi Group opened the first Children’s GUM multi-brand store in the GUM small building on the Red Square. Floor space of the site makes up over 1500 square meters.

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Every capital has a childrens store which is considered to the citys number one. Not because it is large or because it sells the best goods. Children and adults come there for the atmosphere. Kids come for the fairy-tale that they sincerely believe in and for the toys that make their life more interesting, and parents – for a chance to go many-many years back, recall their dreams and hopes and experience trepidation caused by these memories. It is this chance that Childrens GUM gives to people the new store of BOSCO DI CILIEGI space.

Every capital has a childrens store which is considered to the citys number one. Not because it is large or because it sells the best goods. Children and adults come there for the atmosphere. Kids come for the fairy-tale that they sincerely believe in and for the toys that make their life more interesting, and parents for a chance to go many-many years back, recall their dreams and hopes and experience trepidation caused by these memories. It is this chance that Childrens GUM gives to people the new store of BOSCO DI CILIEGI space.

The new Childrens GUM is a special store. Its windows are live, its ceiling is not a ceiling at all but a blue sky with clouds and colourful soaring balloons. The staircase is wooden and has handrails; clothes are hanging not just on hangers but in real childrens rooms. Childrens furniture, beds, shelves and little chairs are hanging from the ceiling, in the attic or can be very small and dollish, and the Rubics cube or sand clock are, on the contrary, huge. Whats more, you can see birds in cages and ride a toy automobile from one end of the store to another.

The Childrens GUM represents the brands as follows: Armani Junior, Dolce & Gabbana, Burberry, Baby Dior, Ermanno Scervino, Versace, Stone Island, Hugo Boss, Timberland, Paul Smith Junior, Gucci, I Pinco Pallino, Iceberg, Moncler, Pietro Brunelli, Andrea Montelpare, Bumper, Gallucci, Naturino, Ralph Lauren, Equerry, Santoni, Diesel, Kenzo, Miss Blumarine, Junior Gautier, Simonetta, IL Gufo, Manudieci, Bikkembergs, John Galliano, Aletta, Tartine et Chocolat, La Perla, Kissy Kissy, Ferrari, Gianfranco Ferrea and Missouri. As well as that, there will be a toy department and a childrens furniture salon in the store.

Toys and bicycles, books and scooters, clothes and footwear, furniture and carriages here you can find everything you need to make a little man happy. Kind and naïve, not at all childly graceful and sometimes extraordinary, these items make you dream of childhood.
The first customers of the childrens store have been welcomed by fairy-tale heroes, clowns, cheerful musicians, merry-go-round, trampolines, old toys exposition and various goodies. It was fun!

The management of all business processes in all chain stores is built in a centralized way and is based on TradeX Back Office, which accumulates information coming from every store. Sales data are received by the system from PosX Front Office installed on the cashiers workplace. This way, the automation system provides complete sales and stock accounting on the level of each store with detalization of every receipt. Herewith the central office collects all relevant and correct information, which provides an integral picture of the business on the level of the whole chain.

Profiles:

Founded in 1991 Bosco di Ciliegi Group of Companies manages over 80 mono-brand (Etro, Kenzo, Jean Paul Gaultier and others) and multi-brand (BoscoFamily, BoscoScarpa and others) boutiques, produces sports clothes under BoscoSport trademark. The group also comprises Articoli perfumery and cosmetics stores, Sublime by Bosco jewelry and watch boutique, beauty salons, café and restaurants, a dental clinic and a pharmacy. The stores are situated in Moscow, Saint-Petersburg, Samara, Yekaterinburg, Sochi, London and Milan.

Borlas Retail /www.borlasretail.ru/ is the leader on the Russian market in the sphere of information technologies and consulting for retail and wholesale enterprises. The company is the IBM POS General Supplier, Microsoft Gold Certified Partner and Oracle business partner. Borlas Retail has successfully realized about 5000 automation projects for trade enterprises.


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