News from Borlas Retail Regional Partners
May 15, 2012

News from Borlas Retail Regional Partners


May 15, 2012. A number of new stores automated by regional authorized partners of Borlas Retail opened in the last two months.


A new GEOX store opened in Krasnodar. GEOX is perhaps the most useful footwear in the whole world. It appeared in the 90s in Italy and immediately made a splash in the footwear world due to the invention of rubber sole shoes. The company has borrowed its name from words in the Greek language: "geo" (earth) and "x" (technology). 

As for the large SBS Megamall trade center, the biggest Cosmotheque chain store opened on the first floor of the gallery. Its floor space is over 300 square meters.

The store offers clothes, footwear and accessories of over 30 cult European brands, such as Diesel, Fornarina, Gas, Nolita, Custo Barcelona, Ra-Re, North Sails, 55DSL, MET, OXS, Vic Matie, Fred Perry and others.


One more opening took place in Anapa in Krasnaya Ploshad Trade and Entertainment Center.


The Energie store opened there. At present the Energie brand produces high-class menswear, footwear, headgear, bags and accessories, although its core products are still jeans.

There is no way you will mistake this trademark for another due to its eclecticism and an amazing combination of various materials. Vintage and urban elements are incredibly interwoven in the models of this brand creating an absolutely unique mood and aesthetics. Energie is a trademark for those who are not alien to the spirit of innovation and changes.

These projects have been carried out by SP Mishenko V.O., the authorized partner of Borlas Retail.


The intagrated automation project for Axis footwear store in Minsk has been completed. It is well-known chain of fashionable footwear stores in Belarus. It is brand which largely defines fashion tendencies and follows the trends of the world's catwalks. It exists to create fashion available to everyone, because style and beauty are valued in all times and it is them that give a person confidence in his forces. 

At present several stores of the company operate in Minsk, Grodno, Bobruisk, Mogilev and Gomel.

This project is being carried out by ALLC Belstipf, the authorized partner of Borlas Retail.

For the automation of all the specialized business processes in all trade companies our partners have chosen solutions of Borlas Retail: TradeX Back Office and PosX Front Office.

The choice of these solutions was based on their branch specialization for fashion retail and large experience of successful installations of Borlas Retail company. A large number of stores in the chain have determined the main requirements to automation projects, in particular, to durability of projects, replicability of solutions and trustworthiness of information systems and equipment. All criteria have been met by Borlas Retail package proposal for the automation of trade companies. TradeX Back Office and PosX Front Office are deeply integrated with each other and can be installed within short terms. The given format of automation is used when launching points-of-sale and allows managing sales volume and course, stock at the warehouse and in stores, distributing goods within the chain, efficiently carrying out reassessment and launch discount programs from the central office. Extended functionality of report formation realized in TradeX allows analyzing the indicators by key parameters of the activity both in the context of each store and of the chain as a whole.

Borlas Retail / is the leader on the Russian market in the sphere of information technologies and consulting for retail and wholesale enterprises. The company is the IBM POS General Supplier, Microsoft Gold Certified Partner and Oracle business partner. Borlas Retail has successfully realized about 5000 automation projects for trade enterprises.

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