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February 10, 2012

BOSCO DI CILIEGI continues cooperation with Borlas Retail

Press-release

February 10, 2012. Several new BOSCO DI CILIEGI stores opened in different cities of Russia.

BOSCO Sport stores opened in “Khrabrovo” Kaliningrad airport, Voroshilovskiy shopping mall in Volgograd and City Mall Belgorodskiy in Belgorod. These are the first BOSCO Sport stores in these cities!

Original and Active collections are represented in traditional red-and-white BOSCO Sport space in Kaliningrad and Volgograd.

Floor space of BOSCO Sport store in Belgorod exceeds one hundred square meters. All BOSCO Sport lines – Original, Active and Fashion are represented there.

Fans of Olympic kinds of sports can find jackets, vests, sport suits and accessories just like those of their favourite sportsmen with Firebird’s feathers and Russia title. Novelties of the Active line ski suits with fur collars and snowboarding suits with a new pattern will appeal to those who are used to meeting winter on mountain slopes. It is easy to find accessories to match each outfit hats, scarves, gloves and bags.

The autumn-winter collection has a new colour now its grey as well as new fabrics: wool, silk and cashmere. Fans of winter sports will appreciate the extended line of clothes and accessories for mountain skiing and snowboarding.

As well as that, a Giuseppe Zanotti Design footwear store opened in BOSCO DI CILIEGI in the building of Seaport in Sochi. Footwear from the famous Italian designer is worn with pleasure by Cameron Dias, Christina Aguilera, Madonna and Demy Moore.

Giuseppe Zanotti Design autumn-winter collection represents comfortable low-heel boots, very beautiful evening suede shoes and spike-heel boots. Concealed platform and tankette imitating heel silhouette make shoes not only graceful but also very comfortable.

The collections main colours are terracotta, indigo, sand, blue, grey and black. There is a bag and accessories to match every pair.

Trade management in all stores is built in a centralized way on the base of TradeX Back Office which accumulates information received from every store. The system gets sales data from PosX Front Office installed on cashiers workplace. This way, the automation system provides full accounting of sales and stock on the store level specifying it within to every receipt. Herewith the central office gathers all relevant and correct information which gives a complete business picture on the level of the whole chain.

Profiles:

Bosco di Ciliegi Group of Companies /www.bosco.ru/ was founded in 1991 and today is one of the leaders in retail trade of luxury goods in Russia. Bosco di Ciliegi is more than 50 monobrand boutiques. Bosco di Ciliegi stores are situated in historic trade centers: GUM, Petrovski Passage and "Vesna" on Novi Arbat, as well as in Saint-Petersburg, Samara and Novosibirsk. Bosco di Ciliegi also comprises Articoli cosmetics, perfumery and accessories stores, Sublime jewelry and watch boutique, Articoli Salon&Spa multibrand beauty-salon and Institute Dior, Bosco pharmacy and Bosco Clinica, Bosco Café, Bosco Bar, "By the fountain" cafe on the Red Square in GUM and L'Altro Bosco Café in Petrovski Passage. Under BOSCO Sport trademark the company issues a collection of exclusive sportswear and the official outfit of Russian team.

Borlas Retail /www.borlasretail.ru/ is the leader on the Russian market in the sphere of information technologies and consulting for retail and wholesale enterprises. The company is the IBM POS General Supplier, Microsoft Gold Certified Partner and Oracle business partner. Borlas Retail has successfully realized about 5000 automation projects for trade enterprises.


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