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May 28, 2007

Centrepoint chooses solutions from Borlas Retail

Information for the media

May 28, 2007, Moscow. The Borlas Retail Company announces the launching of the complex automation project of the Karen Millen, Van Laack and Oasis store networks in Russia using the specialized TradeX software.

During the project realization the Borlas Retail specialists will automate the central office, the warehouse, the regional offices and 15 stores in Moscow, Saint-Petersburg and Rostov-upon-the-Don.
On all the sites of the trade company Borlas Retail will install the whole complex of equipment and software including the highly reliable IBM SurePOS 300 POS-terminals with the PosX cash program and the TradeX retail business management system.

The decision to choose Borlas Retail as a complex solution supplier was made by the “Centrepoint” leadership as a result of a private tender.

In the company’s stores you can find collections of footwear, clothes and accessories of well-known European trademarks: Karen Millen, Van Laack Oasis.

The English Karen Millen Company /www.karenmillen.ru/ was founded in 1981 by Kevin Stanford and Karen Millen. Today it is one of the brightest and most cognate brands in Great Britain.

The clients of Karen Millen are women from 18 to 45, who like to travel and follow the fashion. Karen Millen produces about 8 collections per year. Particular attention is paid to the choice of fabrics. In order to achieve a complete image Karen Millen offers its clients a wide range of footwear, bags, belts, optics and a line of artificial cosmetics and body care. Karen Millen is a trademark for women who are searching for something decisively new and fresh in the stream of the citys monotonous life.

Van Laack /www.vanlaack.ru/ was founded in 1881 by Henrich Van Laak together with two other partners to create a unique product – an exclusive shirt. Van Laack , . Van Laack is one of the few German trademarks of clothes which have become a cult. The clients, who are in constant search of something special and unrepeatable are offered a service of individual lshirt tailoring by the Van Laack Company. The exceptional quality of Italian fabrics and the meticulous labour of German tailors will underline the individuality of the most unyielding client.

Van Laack clients are men and women who like qualitative clothes and see a way of expressing their own, unparalleled lifestyle in it.

The Oasis trademark /www.oasis-stores.com/ was founded in 1995 and is present in Russia since 2005. Russian women, prone to accept British fashion quite warmly, have taken an immediate liking to Oasis.

The target audience of the trademark are girls aged 18-25 who have already found their natural womanliness and thus the assortment is rich in dresses, skirts and blouses. Besides, the Oasis stores represent a wide range of footwear, bags, accessories as well as a line of the Odille lingerie.

Oasis has 4 time become the winner of the Drapers Record Award.

The company is planning to open new stores in Russia


Information about the companies

The Centrepoint Joint-Stock Company is the official partner of Van Laack Gmbh (Germany) and Mosaic Fashions (Great Britain). «Centrepoint» has been successfully operating and developing on the Russian fashion market for more than 15 years. The companys stores are situated in Moscow, Saint-Petersburg and Postov-upon-the-Don.

Borlas Retail (ZAO Borlas Retail) (www.borlasretail.ru) is the leader of Russian market in the region of information technologies and consulting for wholesale and retail enterprises. The Company is the IBM POS General Supplier, service center and Microsoft Gold Certified Partner. According to its activity in 2003-2006 Borlas Retail became the Laureate of the professional award Golden Balance and was honoured with the IBM Company Main awards IBM Solutions Provider Excellence 2004 and IBM Solution Provider Market Growth Achievement Award 2005.


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