Gulliver chooses TradeX
December 26, 2006

Gulliver chooses TradeX

December 26, 2006. Moscow. The Borlas Retail Company announces the launching of the project on automating the store network of “Gulliver” and Alfred Muller trade marks using the TradeX specialized software.

During the realization of the first stage of the project Borlas Retail specialists will automate the office, the warehouse and the first children goods store in Moscow, situated in the South-west of the capital in the Festival Trading Centre which has 340 square meter floor space.

The future expansion of the retail network is being planned as well as the opening of new children specialized stores and those offering stylish men’s wear, all of which have about 100 square meter floor space. They are intended to be located in trade centers of Moscow and the regions of Russia.
The choice of Borlas Retail as the supplier of the information enterprise management system was made by the trade companys leadership as a result of a public tender.

The Borlas Retail company will install the whole complex of equipment and software on all sites of the Customer, including the highly reliable IBM POS-terminals with the PosX cash program and the TradeX retail business management system. The Borlas Retail specialists will instruct the Customers personnel in the Teaching centre.

According to the Leader of Information Technologies Department Gaphur Mindiyarov: We are very pleased to work with such highly professional team as that of Borlas Retail in this project...

Information about the companies

The Gulliver retail Company ( was founded as one of the departments of a large trade holding in 2006. The main aim of the company is the satisfaction of the needs of children and their parents in qualitative goods. Gulliver retail is a retail store network which represent the British Line trade company which is a part of the holding and owns a factory producing children clothes under the Gulliver trade mark.
Alfred Muller is a menswear store network. It represents the such trade marks as Alfred Muller, B.N., Greg Norman, Patrick Philip, Roberto Moretti, Romazzotti, S.Farichetti, Barghof.

Borlas Retail (ZAO Borlas Retail) ( is the leader of Russian market in the region of information technologies and consulting for wholesale and retail enterprises. The Company is the IBM POS General Supplier, service center and Microsoft Certified Partner. According to its activity in 2003-2006 Borlas Retail became the Laureate of the professional award Golden Balance and was honoured with the IBM Company Main awards – IBM Solutions Provider Excellence 2004 and IBM Solution Provider Market Growth Achievement Award 2005.

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