August 15, 2006

The Israeli leading fashion retailer chooses Borlas Retail

August 15, 2006. Moscow. The Borlas Retail Company started the project on complex automation of the FOX trade company in Russia ( using the specialized TradeX software.

The FOX Company, which is the Israeli leading fashion retailer, is opening an office and two first stores in Russia. The first stores will be situated in Moscow in the “MEGA - KHIMKI” and European Trade Centers.

FOX offers its customers clothes for men, women and children and also broadens its sphere of activity due to producing home accessories, socks and lingerie (Delta), watches, produced together with Gallery, and mobile phones, produced together with Cellcom. Today the Company lets out around 500 copies of various models in each collection – that means around 2 000 models a year. It is being planned to increase the number to 4 000 a year.

The decision to choose Borlas Retail as an information system supplier for FOX in Russia was made by the leadership of the well-known Israeli company according to the results of a private tender.

The Borlas Retail Company will provide the whole spectrum of services on turn-key automation of the store network, including the supply of computer and server equipment and its installation, the supply of the specialized equipment including IBM SurePOS POS-terminals 300 with the PosX cash program as well as the retail business management system TradeX. Apart from that, close integration with the Information system in Israeli will be completed.

Borlas Retail will provide the gusrantee service of the whole equipment and software. The trade company’s personnel will be instructed in the Borlas Retail Teaching Center.

The main factor in Borlas Retail favour has become the specialization of Borlas Retail solutions exactly for the non-food market, the fact that it doesnt need any customizations and that it is multilingual as well as good opinions of Borlas Retail clients.

Information on the companies

The history of the FOX Company ( started in 1942 when the TRICOT FOX LTD cotton-mill was founded. The cotton-mill owner was Abraham Fox. At present the company owns a network of 150 stores in Israel and stores in Singapore, Australia and Eastern and Western Europe. It is planned to open 50 more stores all over the world 10 of which will be situated in Russia. The FOX success secret lies in the combination of different things, - says the FOX leader Kharel Vaisel . It is first of all the correctly and timely selected collections. The right mark, the right site and the right management.

Borlas Retail (ZAO Borlas Retail) ( is the leader of Russian market in the region of information technologies and consulting for wholesale and retail enterprises. The Company is the IBM POS General Supplier, service center and Microsoft Certified Partner. According to its activity in 2003-2006 Borlas Retail became the Laureate of the professional award Golden Balance and was honoured with the IBM Company Main awards IBM Solutions Provider Excellence 2004 and IBM Solution Provider Market Growth Achievement Award 2005.

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