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June 29, 2006

The 7th fashionable LA SCALA boutique on TradeX

June, 29, 2006. Krasnodar. The Borlas Retail Company announces the opening of the 7th boutique of the GRAND LA SCALA network in Krasnodar with 270 square meters floor space using the specialized retail business management system – TradeX.

The specialized TradeX software is intended for the effective goods movement management in wholesale and retail trade enterprises department stores, department store networks, boutiques, stores and clothes, footwear, accessories, sports and children goods store networks.

The LA SCALA Company is the owner of a multi-brand boutique network in Sochi and Krasnodar. The boutiques represent such trademarks as Gucci, Dolce&Gabbana, Yves Saint Laurent, Roberto Cavalli, Blumarine, Blugirl, Iceberg, Dsquared2, Sergio Rossi, Versace, Versus, Just Cavalli, Icejeans, GFFerre, Christian Dior, John Galliano, Brioni and Emilio Pucci.

The specialized retail business management TradeX system and IBM POS-terminals with the PosX cash program as well as the specialized equipment for the effective trade activity conduct were installed within the project.

As outlined by Borlas Retail General Director Liubov Rybakova, “the specialized TradeX software, intended for the fashion market, answers all the business- processes of the Customer. We thank the LA SCALA Fashion Group for cooperating with our company...”

Information

The LA SCALA Company (www.lascala.ru) was founded in 2003 as a Fashion Group and is now the first company in Southern Russian, which is developing and promoting the haute couture clothes and accessories brands. At present the Group owns a boutique network as well as children clothes and interior items stores. The Group’s conception includes representing exclusive special piece items from the worlds designers that are usually one piece and hand-made work.

Borlas Retail (ZAO Borlas Retail) (www.borlasretail.ru) is the leader of Russian market in the region of information technologies and consulting for wholesale and retail enterprises. The Company is the IBM POS General Supplier, service center and Microsoft Certified Partner. According to its activity in 2003-2005 Borlas Retail became the Laureate of the professional award Golden Balance and was honoured with the IBM Company Main awards IBM Solutions Provider Excellence 2004 and IBM Solution Provider Market Growth Achievement Award 2005.


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