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May 16, 2005

BANANA-MAMA conquers Moscow and the regions of RF with TradeX

May, 16, 2005. Moscow. A new modern store of the “Banana-mama” trade network of hypermarkets of children commodities opened in the XL-3 Trade Centre in MITISHI.

According to the signed contract the Borlas Retail Company has completed complex automation of the new hypermarket of children commodities in Moscow including the supply of the IBM POS-terminals with the PosX cash program as well as all necessary equipment and specialized software for the TradeX networks management.

The personnel of the St Petersburg Banana-mama store were taught in the Borlas Retail Teaching Centre where now the teaching of the Ufa’s employees has begun. The opening of these hypermarkets is expected to take place in the beginning of June 2005.

Apart from this, the opening of Banana-mama stores of children goods in such large cities of RF as Volgograd, Ekaterinburg, Kemerovo, Krasnodar, Lipetsk, Tioumen and Toliatti is being prepared.
The modern Banana-mama stores have opened their doors in Samara, Krasnoyarsk, Khazan, Perm and now in Moscow (it is the capitals third one) in the beginning of this year.

As the General Director of the Borlas Retail Company Liubov Rybakova outlined, it is a pleasure for us to cooperate with such a technological and efficiently developing Client which uses the most up-to-date information technologies.

Information

BANANA-MAMA babies & kids stores /www.bananamama.ru/ is a hypermarket network which provides more than 50 000 items for young mothers and children. The BANANA-MAMA babies & kids stores project considers creation and development of the new format of childrens commodities trade – of the network of children hypermarkets in Moscow and the regions of Russia.
The Basis investment company (the investor of the BANANA-MAMA babies & kids project) is planning to open its own stores in large cities of RF and to sell the franchise in small regional centers.

Borlas Retail (ZAO Borlas Retail) /www.borlasretail.ru/ is the leader of Russian market in the region of information technologies and consulting for wholesale and retail enterprises. The Company is the General Supplier, IBM Authorized Service Centre and Microsoft certified partner. According to the results of its activity in 2003-2004 Borlas Retail became the Laureate of the professional award Golden Balance and was honored with the Main award of the IBM Company IBM Solutions Provider Excellence 2004.


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